Showing posts with label online content management. Show all posts
Showing posts with label online content management. Show all posts

Wednesday, September 12, 2012

Doggy business and dodgy business.


Where shall I start? Maybe the dodgy one first. Well, it’s not really dodgy but I will call it that as it looks good next to doggy.

When I was still doing my PhD on top of and in spite of my research I completed a Postgraduate Diploma in Public Relations. There were two reasons why I decided to do it;  partly to gain more skills as a backup for my PhD – by principle to make sure I am capable of doing something that isn’t research. And partly to have a twist in my CV to make it easier to get out of the lab and do something FUN with my science degree.
A few years down the line – it was a brilliant decision. My PR degree got me into far more interviews than my PhD in the past 6 months.

But there is a BUT. Having graduated a couple of years ago and doing full time research means I did not have experience. So these interviews went very well but jobs were given to people who had more experience (du’uh). And as it was a vicious circle of not being able to gain more experience without having experience, I gave myself a chance to gain more experience and opened a PR agency.
The business was also aimed at keeping me busy and optimistic against all the difficulties with finding jobs.
So here I am, totally new to Bristol and the UK and running a business that is based mostly on contacts.
I am gaining experience, but it is far slower than it would have been if someone was wishing to introduce me to it. I am making contacts. I am getting media interested in my clients. As with everything, this has been an up-and-down experience. Some topics are being picked up by the media without much effort, and some need to be forced upon the media with a lot of effort.

Bottom line is that I am self-employed unemployed. How does it look on my CV? That is the question. My business is what I have been doing since my PhD. It proves I have been trying to make use of my time, it means I have been gaining experience in PR, it means I have initiative and  that I am not afraid of taking charge of the situation. It means I understand how to run a business, not just a lab. I had to learn how to make a website, how to run a Facebook fanpage, I learned how to use Twitter and Pinterest. I even had to understand far more than I ever wanted about  Search Engline Optimisation.  I would like to put it on my CV. BUT… But then why would I be applying for a job if my business was going well? Won’t a potential employer think I must be failing if I am still interested in jobs? Or that I must be indecisive if I apply for jobs a few months after deciding to start a business. One of my friends recommended naming it freelancing. One of those PR words that do the brilliant jobs while being gibberish really…

What about doggy business? As I am unemployed and home a lot I signed up as a host to take care of dogs while their owners go on holiday. The doggy arrives for a few days with all the necessary equipment, food, leads, grooming kits and toys and I give it walks, open food tins and play with it. Genius! Loads of fun and early mornings! Everything an unemployed person needs!